This alphabet lists 26 key allowances and best practices of application a absolute acreage blog. Not all of these entries will administer to every alone blogging scenario, but they all administer to absolute acreage blogs in general. So you are apprenticed to acquisition something advantageous actuality that you’ve never advised before.
Here you accept them, absolute acreage blog allowances and best practices … from A to Z.
Everyone knows you accept to accept a accountable able-bodied in adjustment to address about it or explain it to others. When agents blog about the absolute acreage arena in their cities or towns, they position themselves as authorities on the subject. In this way, a absolute acreage blog can be a advantageous apparatus for positioning, branding and differentiation.
If acclimated properly, a absolute acreage blog can achieve the abettor (or company) abaft it added believable. And let’s face it … in the post-Enron, low-trust apple of accumulated skepticism, a little believability can go a continued way. Use your absolute acreage blog to acquaint aboveboard and candidly with your audience. Lose the boner and the jargon. Be aboveboard and sincere. And speaking of getting candid…
It’s a aberration to amusement your absolute acreage blog as “Website, Part 2.” Blogs are simple to publish, so you can broadcast to them added frequently. In this way, a absolute acreage blog can become an advancing chat amid you and your admirers (potential clients). To get the a lot of out of this dialogue, and to achieve the believability mentioned above, a absolute acreage blog should yield on the candid, ardent articulation of the author.
Real acreage blogs are direct-to-reader / direct-to-consumer. You artlessly blazon your message, bang the “Publish” button, and your bulletin becomes instantly arresting online. Unlike added forms of business communication, there are no journalists or editors to put their own circuit on things. Your bulletin goes from you, anon assimilate your blog, and anon to your audience.
In a absolute world, alone the absolutely agog bloggers would broadcast absolute acreage blogs. But this is not the case, and as a aftereffect there’s a lot of “half-hearted” blogs online today. Half-hearted annotation stands out like a amethyst albatross in the blogosphere. This affectionate of blogging in actuality does added abuse than good. On the added hand, activity comes beyond in blog posts — but activity is both absolute and contagious.
The amount of means you can use your absolute acreage blog is bound alone by your acuteness and energy. Maybe your blog will be a antecedent for bounded absolute acreage news. You can do that. Or maybe your blog will baby to a assertive niche, such as address buyers or home sellers. You can do that too. With the able publishing capabilities of a lot of blogging programs, you can set up your blog to abutment any business, business or advice objective.
A absolute acreage blog can advice you access your online afterimage in several ways. For one thing, a blog can advice you aggrandize your website with new content, calmly and efficiently. Blog circadian for a year, and you’ll accept 365 new pages of content. And seek engines adulation contemporary content. A absolute acreage blog is aswell added “social” than a approved website, so with time and accomplishment your blog can access links from added blogs. This “link popularity,” as it’s known, can do wonders for seek engine ranking.
Generally speaking, absolute acreage blogs are abundant added “happening” than their website counterparts. Blogs are easier to amend than approved websites, which is important in the ever-changing apple of absolute estate, absorption rates, etc. When you amend your blog generally with superior content, it becomes an alive ability that humans are added absorbed to read, revisit and recommend.
When you accumulate humans in your breadth abreast about the bounded absolute acreage scene, you access the account of your absolute acreage blog. You aswell access the likelihood of approaching business from those readers, not to acknowledgment the likelihood they will acclaim your blog to others. Blogging is a simple but able way to accumulate humans informed. Afore you broadcast a new post, get in the addiction of allurement yourself, “How will this blog column advice my readers?” If you can acknowledgment that, broadcast a way. If you can’t acknowledgment it, amend the topic.
In general, blogs are not the abode for accumulated allege or “fluff” content. This applies to the absolute acreage blog as well. Address your blog in your own voice. Don’t try to affect humans with your vocabulary. The best blogs aback superior advice in a communicative style. This will access your readership, the akin of dialogue, and (ultimately) the blog’s advantage as a client-acquisition tool.
Dr. John Tuccillo, aloft Chief Economist for the NAR, afresh said: “With the amplification of the amount of Realtors, the akin of adequacy has collapsed to its everyman point ever.” If this accepted acumen spreads to the accessible in general, it could could cause absolute problems for absolute acreage professionals. This is addition breadth breadth a absolute acreage blog can account you. Use your blog to appearance readers how abreast you are on your subject. Just remember, some of your readers will apperceive as abundant about the accountable as you do. So analysis your facts afore posting!
You angle to accretion a lot from the alternation and assurance mentioned advanced in this list. When you collaborate with your blog readers in a absolute way, you accept a abundant greater adventitious of axis them into clients. You can aswell configure your blog to acquiesce clairvoyant comments, which is addition way to achieve leads and alpha a dialogue.
Blogging programs abridge the web-publishing action to such a amount that anyone can do it, behindhand of their web experience. In fact, a alone alone could calmly administer a ample web attendance if it were congenital on blogging technology. This is ideal for absolute acreage agents who achieve independently, after the account of an I.T. department.
A well-written absolute acreage blog will “pull” readers into the message, as against to blame the bulletin on the clairvoyant (like annual ads). Humans can assurance up for your blog in absolute privacy, either by application the blog’s RSS augment or an email cable advantage (if you accommodate one). The readers appear to the blog — it is not advance aloft them. As continued as blogs in accepted attach to this non-invasive, admiring approach, they will be captivated in college admire than added advice channels like email.
A absolute acreage blog is added than a simple advice tool. It can serve operational roles as well. This could awning centralized accord (like an intranet) or apparent apprenticeship (like a home affairs academy online).
Before you broadcast your aboriginal blog post, you should actuate the purpose of your absolute acreage blog. Sure, you can consistently dive appropriate in and amount out your purpose as you go. But your blog will be added able (and easier to produce) if you accept a purpose and plan advanced of time. Ask yourself, “What do I wish to achieve with my blog? Who is my ideal audience? What advice would they acquisition useful?”
Qualitative and Quantitative
When absolute acreage blogging is done well, it has both a quantitative and qualitative affect. The abundance of agreeable will access your website’s account and seek engine visibility. The superior of agreeable helps you position yourself as an able and differentiate yourself from added agents in your breadth (see access for “Knowledgeable” above).
Blog agreeable can be reused for abounding purposes. For example, you could aggrandize your blog posts into article-length and broadcast them online for added acknowledgment and web traffic.
This point is somewhat repetitive of ‘C’ for candid. Guilty as charged. But it’s account repeating, so I’m repeating it. The a lot of accepted absolute acreage blogs got to breadth they are partly by getting straightforward. In this context, aboveboard refers to both the architecture and the agreeable of the blog. Absolute acreage blogs that are “overly designed” tend to attending added like websites than blogs. I absolutely accept this reduces their bluntness and authenticity. The aforementioned goes for the blog’s content. Blog postings that are aboveboard and aboveboard will achieve added alternation and “buzz” a part of readers.
The best absolute acreage blogs are thoughtful. I don’t beggarly anxious in the faculty of “kind” — although affection does go a continued way on the Web — but anxious as in “full of thought.” Each time you broadcast a blog post, put some anticipation into the content. Achieve abiding it (A) supports your all-embracing blogging goals, (B) gives your readers advantageous information, and (C) reflects able-bodied aloft you as a absolute acreage professional.
When you aboriginal set up your blog, it will be aboveboard and simple to use. The absence settings of a lot of blogging programs are advised this way for a reason. But some humans feel the charge to ataxia up their blogs with all affectionate of nonsense, abbreviation the blog’s account and readership in one swoop. Avoid this. Accumulate you blog apple-pie and simple to read. Web readers and researches are accomplished at bent from website to site. They don’t charge abundant of a acumen to bond out on you, and they’ll do just that if your blog is harder to navigate.
You should blog because you wish to, not because you anticipate you accept to. If you alpha a absolute acreage blog just because anybody abroad is accomplishing it, it will abridgement the ardent activity that’s a brand of accepted blogs. (See “E’ for agog above.)
Your absolute acreage blog is the ideal abode to allotment your acumen about the industry. This will advice you position yourself as an ascendancy in your acreage (letter ‘A’ above) and advance the assurance mentioned beneath the letter ‘T’ above. A “tip of the day” alternation is a prime archetype of this. It’s a abundant way to allotment your absolute acreage wisdom, and it’s the affectionate of affair that will accumulate humans advancing aback to your blog and advising it to others.
Yes, I cheated with this letter. But absolute acreage blogs are absolutely adaptable (and you try to aftermath an adjective starting with ‘X’). Your blog can abound as your admirers grows, or as your aggregation grows. You can add added authors, conceivably a aide in the mortgage industry. You can add sections to awning added topics. You can aggrandize a blog about you charge to abutment your objectives. And it doesn’t crave an I.T. administration to get it done. Blogging programs are advised to be extensible.
A absolute acreage blog can accept one columnist or several authors. I’ve apparent accepted blogs appear by alone agents, as able-bodied as some appear by teams of writers. But the blog has to accord to somebody. It should be yours, or his and hers, or all of yours. Somebody needs to own the blog. Otherwise, cipher will assurance what it has to say.
The concordance defines active as “lively and abounding of energy.” These are abundant ancestry for a absolute acreage blog. If you are amorous in the way you broadcast your blog, it will eventually affix with readers who are appropriately amorous about the accountable matter. These are the affectionate of humans who will advance your blog after getting asked to do so! It goes something like this: “Hey, Barbara, you accept to analysis out this absolute acreage blog I’ve been account lately. Let me forward you the link…”
* You may republish this commodity online if you absorb the author’s byline and the ACTIVE hyperlinks below. Copyright 2007, Brandon Cornett.